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DESCRIPTION
As one of the top television stations in the country, KING-TV is defined by four areas: Community Legacy & Heritage, Broadcast Journalism, Local Programming & Promotions and in being one of the top rated NBC affiliates in the country.
KONG Television has become a household name in just a few short years, out-delivering other network-affiliated stations in the market. The stations status as an Independent Television property allows KONG to counter program to the market and provide unique viewing options to the public.
Covering Oregon, Washington, Idaho, and parts of Montana and California, NorthWest Cable News is the region's only source for 24-hour news.
king5.com is the region's premium online information source, first with breaking news and minute-by-minute coverage of developing stories.
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SOLUTIONS
Television, Cable and Online:
Commercial campaigns
Social Marketing Campaigns
In-Content
Contests
90% of all Puget Sound adults use at least one of our BELO media properties in the past week.
That equates to 3,041,022 unique adults 18+!
Outreach and Event:
Home Team Summer/Holidays
Get Moving, Get Healthy
Great Day Northwest
Best of Western Washington
Online:
Permission Based Email
Contesting
Polling/Surveys
Archiving
Streaming
Video pre-roll
Niche Pages within the site
Banner Campaigns
Research:
Survey USA
Leigh Stowell
CMR
Media Audit
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TESTIMONIALS
Case Study #1
Anderson Cosmetic Surgery is a world class plastic surgery clinic located in the Seattle area.
Business Challenge:
Anderson Cosmetic Surgery needed to add a better quality patient to their existing client base and promote some of their newer procedures
KING Marketing Solution:
Take some of the existing marketing including radio and print and convert it to television. Utilize programming that was specific to the demographic and psychographic that Anderson is trying to reach.
The Impact-Client Benefit:
Anderson Cosmetic has seen a distinct difference in their business with a more qualified, higher end consumer since utilizing the Belo Seattle TV products. High end surgery business has increased significantly since adding television.
Belo Products Utilized:
KING Daytime Rotation and Sunday Early News, Phil and Oprah on KONG and NWCN Morning News.
Case Study #2
Leaf Filter is a locally owned Northwest company that provides non-clogging solutions for gutters. This will be their third full year in existence.
Business Challenge:
Increase sales in an extremely competitive market where Leaf Guard, Mastershield, Guttermaxx, Gutter Helmet, and others all fight for market share
KING Marketing Solution:
After a very successful 2008, Leaf Filter was looking to continue to increase sales. I spent several hours with Mitchell Reed, President of Leaf Filter, and came up with a solution that included a 2.3 or higher frequency each week they were on air. The schedule runs no more than three and no less than two weeks each month depending upon the time of year. This solution has helped to increase sales as well as gain market share for Leaf Filter
The Impact-Client Benefit:
Leaf Filter increased their sales by 8% year to year in 2009
